Tuesday it was announced that Disney has bought Lucasfilm from George Lucas for $4.05 billion. Lucasfilm's main properties that matter a great deal to Disney are Star Wars, Industrial Light & Magic and Skywalker Sound (sound effects, mixing for most movies). ILM is the company that did all the visual effects for all three Transformers films and invented most of the effects we see in movies for the last 30+ years. It is assumed they are doing Transformers 4's effects but now that ILM is part of Paramount's movie studio competition, who knows if they will keep such an important summer tent pole picture there. Disney has posted several videos about the acquistion (below) making surprising use of the internet to get info about this purchase across. Normally something like this would be handled with a press release and maybe a quick press conference. Companies should pay attention to this approach.

Highlights:
- A new Star Wars Trilogy was announced with Episodes 7 (for 2015), 8 (for 2017), and 9 (2019). Treatments already exist for this.Read More »