It looks like Paramount has decided to kick off their viral marketing campaign for Transformers: Age of Extinction. Below is a new video that warns to "Stay Alert. Be Vigilant. Keep Earth Human" along with a fantastic shot of Lockdown. At the end if says "If You See Something, Say Something Call 855.363.8392" along with the website TransformersAreDangerous.com. When dialing the number I just get a recorded message and if hit one hear a ding noise.

As for the site itself, the picture of Optimus is actually divided into three clickable sections when hover over it. The left section brings up the same video as below, the middle has fake press clipping from around the word reporting on the Chicago attack and the right is five different propaganda posters that you can download at various sizes. Thanks to Feris O. for the link.

Yesterday a press event was held in Sydney, Australia to help promote Transformers: Age of Extinction that Mark Wahlberg participated in. The event included around 15 minutes of footage from the film that based on the description (below) was probably the same as what was shown to theater execs at CinemaCon. A TFW2005 member posted a blog post describing the footage scenes. The info does confirm a few fan story assumptions. Since it is a description of story beats, spoiler warning!Read More »

The Alberta Film Ratings board has updated their site with the rating of a new trailer for Transformers: Age of Extinction. Labeled as "trailer #4", it was given a PG rating with a running time of 1:38. This is much less than the just released trailer so just going to assume it is probably for a final theatrical trailer to be released sometime in the next few weeks ahead of the June 27 release of the movie.

Another new TV spot, this time with Ratchet being attacked (betting movie opens with him being killed by Harold's forces). And just in case you are upset about that, i09.com helpfully reminds us about the "Things Michael Cares About More Than Transformers".

Here is the fourth TV spot for Transformers: Age of Extinction. The new to us scenes is a quick line from Kelsey Grammer as human big bad Harold Attinger.

Below is a new trailer to promote Transformers: Rise of the Dark Spark video game coming to all major systems on June 24. The focus is on the Fall of Cybertron combiner Bruticus and his component Combaticons. It seems to suggest Bruticus might be a playable character but I wouldn't be surprised if he is "playable" in the same short limited "hulk smash" way he was used in Fall of Cybertron. Update: Added poster image.
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Below is the new Transformers: Age of Extinction tie-in commercial for the GAC Trumpchi E-Jet vehicle that is currently only sold in China. The E-Jet probably makes an appearance in the movie as part of the advertising co-finance agreement with the country but its not clear if it will be a named Transformer character, minion chaff, or random background vehicle. A look at potential vehicle modes for the cars (probably not related to the movie), can be seen at the official website. (via TFW2005)

Last week Singapore Toys R Us held their Transformers: Age of Extinction Toy Madness event to mark the release of the new toy line. Part of that includes a special gold chromed version of various new toys including leader class Optimus Prime available to Star card members only. From r3load.net is the below video that shows of the special edition figure while their are a few picture here from the event.

An interesting new poster has been released today for Transformers: Age of Extinction that depicts Optimus Prime on his knees while the debris of the Detroit Chinese set is behind him. As for the slogan, its changed to "This is not war. It's extinction." Thanks to Feris O. for the heads-up.

Another tie-in promotion has been announced between Big Red and Transformers: Age of Extinction. As part of the partnership, Big Red will be sporting "Collector's Edition" cans bearing Transformers 4 logos, Optimus Prime and Bumblebee. Fans will also have a chance to win $25,000 in prizes. Press release below.
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Here is the new marketing tie-in spot for Oreos and Transformers: Age of Extinction that was billed as directed by Michael Bay. While I have my doubts Bay directed the father and son bits, it is technically not a lie to say he directed since most of the commercial is movie footage. Technically the commercial shows more not yet seen footage buts it not really anything that wasn't covered by the trailers.

Below is the international trailer for Transformers: Age of Extinction. Most of it is the same as the US trailer but there are a few differences such as the joke scene between Wahlberg and a bystander and the use of Imagine Dragons' new song. Thanks to Silver Knight for the link. Update: Previous copy was pulled, replacement embed up thanks to Feris O.

Paramount Pictures Mexico seems to have gone all out to promote Transformers: Age of Extinction in the country. The attraction/marketing event features an animatronic Grimlock along with the vehicles for Optimus Prime, Bumblebee, and Crosshairs. Below are a few images and a video of Grimlock, more can be found here. Thanks to Luis C. for the pics.
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For the literal price of a small car, you can own a life size statue of Transformers: Age of Extinction version of Optimus Prime or Bumblebee. Or for a regular car just get both. Kids Logic has revealed their officially licensed statues that will sell for $13,000.00 each. Below are the specs, more images of the statues are here.
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Today a new trailer has been released for the upcoming Transformers: Rise of the Dark Spark game that is coming out on all the major systems on June 24. The game seems to use the graphics engines and gameplay as Transformers: War for Cybertron but with a new story that incorporates the War for Cybertron characters with the movie characters. Oddly for a "gameplay trailer" (below) it is light on gameplay footage. If interested, more about the achievements for the game is here, but so far no indication of multi-player achievements (at least not yet). Thanks to Feris O. for the link.
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Here is a new banner ad featuring Grimlock for Transformers: Age of Extinction. The release date is for the UK.

In an inteview with Hero Complex the voice of Optimus Prime, Peter Cullen, comments on re-auditioning for the role of Optimus Prime, touches on Age of Extinction and his feelings on doing the iconic voice.

“It’s kind of surreal to audition for a character that you basically created,” said Cullen, who originated the Autobot’s stentorian voice in TV performances from 1984 to ‘87. “But I didn’t expect Michael to know what I knew about ‘Transformers.’ I was ready for anything.”

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Click links below for the second Transformers: Age of Extinction trailer. Chances are it will be attached to Godzilla but remember that theaters can choose to not do that or use it on other movies. So what do you think?

Links: iTunes | Paramount Int.
Screenshots: Seibertron | TFW2005

We are just hours away from the release of the new trailer for Transformers: Age of Extinction that is scheduled for 12am Pacific time/3AM Eastern time. Below is a tease of the trailer that Paramount Pictures has posted. In addition, hit up the press release below for official synopsis of the movie along with a contest to win a trip to the world premiere of the movie in Hong Kong with a tweet using the hashtag #TransformersPremiere.

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MichaelBay.com has posted the international poster for Transformers: Age of Extinction. Same image, just different languages on them. Click here to view the other three. Update: Minor update, swapped out the non-english poster for the English version.